What Is a Landing Page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or marketing campaign. It’s where a visitor “lands” after they click a link in an email, or advertisements from Google, Bing, YouTube, Facebook, Instagram, Twitter, or comparable places on the web.
Unlike web pages, which usually have many goals and motivate expedition, landing pages are created with a single focus or goal, referred to as a call to action (or CTA, for brief).
It’s this focus that makes landing pages the very best alternative for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
The Secret Distinction In Between a Homepage and a Landing Page
( or Why Landing Pages Are So Freakin’ Good at Converting).
Below we’ve got a homepage and a landing page laid out side by side. See how the homepage has tons of links and the landing page has only one? That’s pretty common.
While the homepage has dozens of possible diversions– you can generally call ’em “leaks” instead of links– the landing page is extremely focused. Having less links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors far from the call to action. That’s why skilled marketers always utilize a devoted landing page as the destination of their traffic.
Sure, the homepage looks amazing. It flaunts the brand, lets individuals explore a series of items, and uses extra info about the company and its worths. From here, a visitor can go anywhere– apply for a task, checked out some news release, examine the terms of service, post on the community boards, etc.
They will not always make a purchase. And that’s the point.
The landing page for this customer serves an entirely various function. Paired with super slick ads that promote a single deal, everything about it works hard to turn these visitors into consumers. It’s doing a better task to transform the traffic the brand’s currently getting. That’s the power of landing pages!